Company Intro

Edoni Art is a brand built around the works of Joe Edoni, a visionary artist from the Greater Glasgow area. Inspired by his travels across the UK, Joe captures iconic British landscapes through intricate pen drawings, brought to life with striking, vibrant colors.

Challenge

Rather than creating a new ecommerce website from scratch, the main challenge was to redesign the current one, whilst optimising the Shopify store and creating a better customer experience. The lack of strategy meant that had to strip a lot of aspects back in order to ensure we can build the brand values correctly, and align them with the overall vision, which was later followed by the social media tactics.

Work Carried Out

Considering the size of the project, a few consultation sessions took place first to ensure we have built up the brand guidelines which would guide our strategy. This also resulted in creating a new logo for Edoni Art, as well as as better suite URL for the brand. Next in line was the task of redesigning the website and reorganizing the Shopify store by streamlining the product categories. We then focusing on implementing a social media strategy, carefully selecting the right pieces of content to correspond to the brand pillars we set out during the consultations. These allowed us to seamlessly run ad campaigns for the brand, both focusing on product promotions as well as general awareness generation.

Result

We successfully redesigned the website to create a more intuitive and sleek experience for visitors, whilst also reducing clutter and streamlining the shopping experience. This resulted in a lower abandoned cart rate, which we identified as one of the KPI’s for the new storefront. The social media strategy brought a uniformed and consistent plan to content posting, increasing viewership organically. The product ad campaigns brought great results as we ensured the target audience was reached efficiently across Meta platforms.